Hard-hitting Nigerian-based drama from MTV Base & MTV Staying Alive Foundation goes live in 60+ countries!
MTV Base and the MTV Staying Alive Foundation have revealed that Shuga, the Nigerian-based sex and relationships drama, will be reaching its largest audience yet in 2013/2014. The third series ofShuga, filmed in Lagos with a largely Nigerian cast and director (Biyi Bandele), will be watched by an estimated TV audience in excess of 550 million households around the world via a total of 61 TV broadcasters and 12 online/view on demand platforms across Africa, Europe, UK, Asia and the Caribbean.
Shuga, part of a far-reaching multimedia campaign, will extend its reach beyond the TV sphere via a vibrant web portal, www.shuga.tv, while a Shuga comic book and radio series are planned to roll out early 2014. The Shuga radio drama, starring Wazobia FM OAP Lolo (@Officiallolo1), William Benson,Bayray McNwizu (@bayraymcnwizu) and LeeLee Byoma (@LeeleeByoma) will roll out in English and Pidgin from January 2014. Relating a separate but parallel storyline to the TV series, the Shugaradio project will be based in a fictional rural location in Nigeria.
For viewers wanting to find out more about the issues raised by the series, the MTV Staying Alive Foundation will be promoting the 6222 helpline service offered bythe National Association for the Control of AIDS (NACA), displaying the number prominently at the end of every episode of Shuga. A free Skype service, rolling out from 1 December, will also allow viewers to connect with key characters from the series to hear cast “confessions” that expand on key topics raised in the drama.
Commented Georgia Arnold, Executive Director, MTV Staying Alive Foundation, “We and our partners are thrilled to see how the demand and interest in Shuga grows from year to year. As a vehicle for communicating messages about public health, as an entertainment experience, and as a grassroots teaching tool – Shuga delivers on every level.”
Speaking on behalf of MTV Base, Alex Okosi, Senior Vice President & Managing Director, Viacom international Media Networks Africa commented, “Set in Nigeria but using universal themes, Shugashowcases the creativity of Nigerian writers, directors and actors. We are delighted that these talented individuals will get this mainstream opportunity on broadcasters around the world, using authentic Nigerian voices to paint a new picture of the continent on the global stage while fulfilling important public health goals.”
Fusing sexual health messaging with gripping storylines, Shuga aims to raise awareness among young people about HIV prevention and reproductive health in Nigeria, as well as other public health issues affecting them including: living with HIV; disclosing your status; getting tested; condom use; gender based violence; gender equality; women’s empowerment; family planning; pregnancy; transactional sex; multiple concurrent partners; stigma and discrimination of people living with HIV; and parent/child communication.
Secrets and lies, crossed wires and broken dreams are at the heart of series 3 of Shuga, set in Nigeria for the first time, after two seasons based in Nairobi. In Shuga, nearly everyone’s keeping something hidden from those they love – from their family, their girlfriend, their boyfriend, their lover, their best friend, their husband, but perhaps most of all: themselves...
Set against the clubs, bars and student hangouts of Lagos, Shuga relates a bitter-sweet tale of love, betrayal, relationships and miscommunication among the youth of contemporary Lagos. Along the way we follow the interlinking stories of DJ wannabe Foye, her music promoter boyfriend Ekene, their old friend Femi, club owner Sade and her rebellious son Weki, mercenary student Sophie and her precocious younger sister, Princess, medical student David and his studious room-mate Tobi, young marrieds Nii and Malaika, and ruthless businessman Solomon and his sleazy associate, Osaro, as they navigate the alluring yet hazard-strewn landscape of love, passion, sex, temptation, relationships, growing up, and learning to be a responsible adult in contemporary Africa.
Written by Kemi Adesoye, Tunde Aladese, Omotunde Akiode, Ayoade Adeyanju, Victor Sanchezand Biyi Bandele, and directed by Biyi Bandele, Shuga stars Maria Okanrende, Tiwa Savage, Okezie Morro, Chris Attoh, Ikubese Emmanuel Ifeanyichukwu, Nick Mutuma, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamaka, Timini Egbuson, Kachi Nnochiri, Olumide Oworu, Owumi Ugbeye, Sani Mu’azu, Bikiya Graham-Douglas, KC Ejelonu, Efa Iwara, Silo Emem Bankole andCharles Ukpong. Ice Prince, Iyanya and MTV VJ Ehis Okoeguale makecameo appearances in the series. The title track for the series, “Sweet Like Shuga” was written and produced by Del B in collaboration with Nigerian artists Flavour, Sound Sultan, Chidinma, Kcee andSouth African kwaito star Professor. The music video for “Sweet Like Shuga” was directed by Clarence Peters.
Shuga premieres to 52 territories in sub-Saharan African on MTV Base (DStv Channel 322) on Sunday 1 December 2013 at 20:00 WAT/21:00 CAT.
Shuga, part of a far-reaching multimedia campaign, will extend its reach beyond the TV sphere via a vibrant web portal, www.shuga.tv, while a Shuga comic book and radio series are planned to roll out early 2014. The Shuga radio drama, starring Wazobia FM OAP Lolo (@Officiallolo1), William Benson,Bayray McNwizu (@bayraymcnwizu) and LeeLee Byoma (@LeeleeByoma) will roll out in English and Pidgin from January 2014. Relating a separate but parallel storyline to the TV series, the Shugaradio project will be based in a fictional rural location in Nigeria.
For viewers wanting to find out more about the issues raised by the series, the MTV Staying Alive Foundation will be promoting the 6222 helpline service offered bythe National Association for the Control of AIDS (NACA), displaying the number prominently at the end of every episode of Shuga. A free Skype service, rolling out from 1 December, will also allow viewers to connect with key characters from the series to hear cast “confessions” that expand on key topics raised in the drama.
Commented Georgia Arnold, Executive Director, MTV Staying Alive Foundation, “We and our partners are thrilled to see how the demand and interest in Shuga grows from year to year. As a vehicle for communicating messages about public health, as an entertainment experience, and as a grassroots teaching tool – Shuga delivers on every level.”
Speaking on behalf of MTV Base, Alex Okosi, Senior Vice President & Managing Director, Viacom international Media Networks Africa commented, “Set in Nigeria but using universal themes, Shugashowcases the creativity of Nigerian writers, directors and actors. We are delighted that these talented individuals will get this mainstream opportunity on broadcasters around the world, using authentic Nigerian voices to paint a new picture of the continent on the global stage while fulfilling important public health goals.”
Fusing sexual health messaging with gripping storylines, Shuga aims to raise awareness among young people about HIV prevention and reproductive health in Nigeria, as well as other public health issues affecting them including: living with HIV; disclosing your status; getting tested; condom use; gender based violence; gender equality; women’s empowerment; family planning; pregnancy; transactional sex; multiple concurrent partners; stigma and discrimination of people living with HIV; and parent/child communication.
Secrets and lies, crossed wires and broken dreams are at the heart of series 3 of Shuga, set in Nigeria for the first time, after two seasons based in Nairobi. In Shuga, nearly everyone’s keeping something hidden from those they love – from their family, their girlfriend, their boyfriend, their lover, their best friend, their husband, but perhaps most of all: themselves...
Set against the clubs, bars and student hangouts of Lagos, Shuga relates a bitter-sweet tale of love, betrayal, relationships and miscommunication among the youth of contemporary Lagos. Along the way we follow the interlinking stories of DJ wannabe Foye, her music promoter boyfriend Ekene, their old friend Femi, club owner Sade and her rebellious son Weki, mercenary student Sophie and her precocious younger sister, Princess, medical student David and his studious room-mate Tobi, young marrieds Nii and Malaika, and ruthless businessman Solomon and his sleazy associate, Osaro, as they navigate the alluring yet hazard-strewn landscape of love, passion, sex, temptation, relationships, growing up, and learning to be a responsible adult in contemporary Africa.
Written by Kemi Adesoye, Tunde Aladese, Omotunde Akiode, Ayoade Adeyanju, Victor Sanchezand Biyi Bandele, and directed by Biyi Bandele, Shuga stars Maria Okanrende, Tiwa Savage, Okezie Morro, Chris Attoh, Ikubese Emmanuel Ifeanyichukwu, Nick Mutuma, Dorcas Shola Fapson, Leonora Okine, Sharon Ezeamaka, Timini Egbuson, Kachi Nnochiri, Olumide Oworu, Owumi Ugbeye, Sani Mu’azu, Bikiya Graham-Douglas, KC Ejelonu, Efa Iwara, Silo Emem Bankole andCharles Ukpong. Ice Prince, Iyanya and MTV VJ Ehis Okoeguale makecameo appearances in the series. The title track for the series, “Sweet Like Shuga” was written and produced by Del B in collaboration with Nigerian artists Flavour, Sound Sultan, Chidinma, Kcee andSouth African kwaito star Professor. The music video for “Sweet Like Shuga” was directed by Clarence Peters.
Shuga premieres to 52 territories in sub-Saharan African on MTV Base (DStv Channel 322) on Sunday 1 December 2013 at 20:00 WAT/21:00 CAT.
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